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Trademarks

Own your name. Nationwide.

One flat fee, one attorney, and a clear path from “is this name even available?” to a federal registration you can actually enforce.

You have two options here.

Option one

figure it out yourself.

You can file your own application. Plenty of people do. But the USPTO process is detailed and unforgiving. Incorrect class codes, gaps in your clearance search, and procedural errors all lead to the same place: a rejection, with non-refundable filing fees.

Which means you lose the money. You lose your priority date, which opens the door for someone else to claim your name. And you lose five or more months waiting, only to start over.

You didn’t become an entrepreneur to be a trademark paralegal.

Option two:

hand it to an attorney.

Your application is prepared correctly the first time. Your priority date is locked in early. You skip the months of second-guessing, and you get back to the actual work of building your brand.

If something comes up along the way, an office action, a question from the examiner, a name that needs a second look, it’s already handled inside your flat fee. No hourly clock, no surprise invoice.

You keep building. I’ll handle the government.

The All-Inclusive Trademark Package

Everything from first search to final registration, handled. No hourly billing, no surprise invoices, no retainer.

Here’s exactly what you get:

1

Your 1-on-1 strategy call.

Thirty minutes to map out your brand assets and your expansion plans, so we protect the things that will actually matter to your valuation in five years, not just the obvious ones today.

2

Up to two comprehensive clearance searches.

I use attorney-grade search tools that cover federal registrations, state filings, and common law sources. A Google search and an Instagram scroll only scratch the surface.

3

Trademark viability analysis.

An assessment of your actual risk level before anything gets submitted to the government. No surprises later.

4

Preparation and filing of your application.

My team and I handle all of the paperwork, so it’s done right the first time.

5

Relentless application monitoring.

Registration takes ten to twelve months. We track every stage and keep you updated, so you never have to check a government portal or wonder where things stand.

6

Responses to all common office actions.

If the examining attorney raises standard questions or objections, I prepare and file the legal response at no additional cost.

TOTAL VALUE: $4,250

Your investment:

$2,500

Government USPTO filing fees are separate and are currently $350 per class of goods and services. I’ll confirm exactly what applies to you before anything is filed.

Smaller Ways to Start

Not ready for the full filing yet?

The Leaguelle IP Audit

INVESTMENT: $150 | 30 minutes

A 30-minute strategy session to identify what in your brand qualifies for protection and where your gaps are. We’ll look at your business name, logo, tagline, and product lines, and you’ll leave knowing what you own, what you don’t, and what to do next.

If you move forward with a filing, your audit fee is credited in full.

The Leaguelle NameStorm

INVESTMENT: $450 | 60 minutes

A fast, focused one-hour session for founders and branding teams sitting on a shortlist of names. We screen each one against the USPTO in real time to flag immediate conflicts, so you don’t spend three weeks falling in love with a name you can’t legally use.

What happens after you say yes.

1

You get started.

Choose your package and complete your onboarding.

2

We map it out.

Your strategy call covers what you have, what you’re planning, and what deserves protection.

3

We clear the name.

Comprehensive searches across federal, state, and common law databases, followed by a straight answer about your risk.

4

We file.

Your application is prepared and submitted, and your priority date is secured.

5

We monitor.

Ten to twelve months of tracking, updates, and office action responses until you’re registered.

Testimonials

Founders who own their names.

Frequently Asked Questions

Before you file:

I already have an LLC. Isn't my brand name protected?

No. An LLC is a state business structure that limits your personal liability. It doesn't give you exclusive rights to your name. A federal trademark registration is what does that, and it's a separate filing with the USPTO.

My business is still small. Do I really need this now?

Being small doesn't make you invisible. Large brands monitor the market constantly, and if your name looks or sounds too close to theirs, you'll get a cease and desist whether you're doing $10,000 a year or $10 million. Small brands get those letters every day. Filing early does two things: the clearance search tells you whether you're in someone's crosshairs before you build any further, and the application locks in your priority date, so anyone who comes after you is the one with the problem.

Can I file before I've launched?

Yes. The USPTO allows "intent-to-use" applications, which secure your filing date before you've sold anything. You'll need to show actual use before the registration issues, and I'll walk you through what counts.

Can I trademark a logo, or just a name?

Both, but they're separate applications. A standard character mark protects the name in any font or style. A design mark protects a specific logo. Most founders should start with the name because it gives the broadest protection. We'll decide together on your strategy call.

Can I trademark my own name, or a common word?

Often, yes, but it depends on what you sell and how the name functions. Personal names, descriptive terms, and common words face extra hurdles at the USPTO. This is exactly what the viability analysis tells you before you spend a filing fee.

The search:

I Googled my name and nothing came up. Isn't that enough?

No. The USPTO doesn't just look for identical names. It looks for names that are similar in sound, look, or meaning, in related categories. My search covers federal registrations, state filings, and common law sources that never show up on Google or Instagram.

What if someone is already using a similar name but never filed?

More common than you'd think, and exactly why the search matters. If I find an existing user with possible prior rights, I'll explain the risk and your options before we file anything.

What if my name doesn't clear?

Then you'll know before you've spent a dollar on filing fees. We'll talk through your options, perform knockout searches on any new names you’re considering, and a second comprehensive search on a revised name is already included in your package.

Can you just tell me on the free call whether my name is available?

I can spot obvious problems and tell you whether it's worth pursuing. A real answer takes a comprehensive search, which is the first thing we do once you get started.

The filing:

What does the $2,500 cover, exactly?

The kickoff strategy call, up to two comprehensive clearance searches, your viability analysis, full preparation and filing of your application, monitoring through registration, and responses to common procedural office actions. No hourly charges, no retainer. Government filing fees are separate, and I'll confirm your total before anything is filed.

What are the government fees?

Currently $350 per class of goods or services, paid directly to the USPTO and non-refundable. Most small brands file in one or two classes.

What's a "class," and how many do I need?

The USPTO sorts every product and service into 45 classes. Clothing is one class, cosmetics another, retail services another. You need a class for each type of thing you sell under the name. We'll map this out on your strategy call so you're protecting what matters without paying for what doesn't.

Do I need to file in every state?

No. A federal registration covers you nationwide. State registrations only cover one state and give narrower rights. Federal is the right path for almost every business owner, and that's what this package covers.

Does a US trademark protect me in other countries?

No. Trademark rights are country by country. If you sell or manufacture abroad, or plan to, we'll talk about international filings on your strategy call.

How long does the whole process take?

Typically about a year from filing to registration, sometimes longer depending on the USPTO's workload. Your filing date, and the priority that comes with it, is secured on day one.

What's an office action, and should I be worried?

It's a letter from the USPTO examiner saying something needs to be addressed before your application moves forward. They're common and they don't mean you've been denied. Responses to common, procedural office actions are included in your flat fee.

What if the USPTO refuses my application?

Some refusals are technical and easily fixed. Others, like a likelihood of confusion with an existing mark, are exactly what the clearance search is designed to catch in advance. If a substantive refusal comes up, I'll explain your options and what a response would involve.

AFTER REGISTRATION:

What happens after I'm registered?

The kickoff strategy call, up to two comprehensive clearance searches, your viability analysis, full preparation and filing of your application, monitoring through registration, and responses to common procedural office actions. No hourly charges, no retainer. Government filing fees are separate, and I'll confirm your total before anything is filed.

What do I do if someone copies my name after I'm registered?

That's when the registration earns its keep. Registration gives you legal standing to send a cease and desist letter, file takedowns on Amazon and social platforms, and enforce your rights in court if it comes to that. Book a call and we'll scope the right response.

Working together:

Can I just file it myself?

You can. The USPTO lets anyone file. But the requirements are technical, small errors regularly lead to rejection, and the government fees are non-refundable.

I already filed on my own. Can you take it over?

Yes. Book a call and tell me where the application stands. Depending on the stage, I can review it, respond to an office action, or advise whether a fresh filing makes more sense.

Can I pay in installments?

Yes, we have payment plans available. All of your payment options are presented on the checkout page.

What do I need to get started?

Your name as you use it or intend to use it and what you sell or plan to sell.

Is this actual legal representation?

Yes. When you enroll, you're retaining a licensed trademark attorney, and you'll receive an engagement agreement outlining the scope before we begin. Everything you share with me is protected by attorney-client privilege.

Still have a question I didn’t answer?

Send it over. I’ll give you a straight answer, whether or not it leads to working together.

Ready to own your name?

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